Sample case study
Saguaro Air & Plumbing: from 14 calls a month to 41.
Founding clients let us publish a short case study like this one, with their real results. This sample shows the format, using the made-up company from our service-call demo site.
This company and every fact and number on this page are made up to show what a case study looks like. Real case studies show a real client’s numbers, with their OK.
The business (sample)
- Trade
- HVAC and plumbing
- Based in
- Henderson, Nevada
- Crew
- 9 technicians, 2 in the office
- Style
- Service call (Standard site)
- Monthly plan
- Premium Package
- Live in
- 12 days
Where they started.
- A 6-year-old site from a page builder. It took almost 7 seconds to load on a phone.
- The phone number sat at the bottom of the home page, not at the top.
- No license number anywhere, which Nevada requires in all advertising.
- Stock photos of a smiling plumber who never worked there.
- No prices at all, so people called other companies to ask.
- A contact form that sent to an old email nobody checked.
What we built.
- The phone number and a “Book a technician” button at the top of every page
- A page for each service: AC repair, heating, water heaters, drains and leaks
- Flat prices for common jobs, dated, with the $89 diagnostic credited if they hire
- After-hours terms written out: who answers, how fast, and what it costs
- Their own photos: trucks, techs and 14 finished jobs
- The license number in the header and footer, linked to the state lookup
- Pages for the 6 towns they cover most
How the 12 days went.
- Day 1Call and facts. We wrote the scope, the price and the list of what we needed.
- Day 3Photos and prices came in. We wrote the design brief: colors from the trucks, the page order.
- Day 4The owner approved the brief.
- Day 9Private preview link. The owner and office manager walked it on their phones.
- Day 11Checks ran: speed, phones, accessibility and the Nevada wording. Two small fixes.
- Day 12The owner said go. The site went live.
90 days later.
| Measure | Before | After 90 days |
|---|---|---|
| Calls from the website, per month | 14 | 41 |
| Quote and booking requests, per month | 3 | 12 |
| Load time on a phone | 6.8 seconds | 1.1 seconds |
| Website Checkup score | 38 | 96 |
| Google reviews | 23 | 41 |
| License number shown | Nowhere | Every page |
A real case study says how each number was measured and over what dates. See a sample monthly report for the same company.
What comes next.
- A page for furnace tune-ups, since more people are searching for it
- A monthly maintenance plan page, priced and dated
- Keep asking every finished job for a review
Want to be the real one?
Our first 3 clients get half off the build in exchange for an honest testimonial and a case study like this one, with their real numbers.