Google Business Profile setup for Las Vegas contractors

By NXG Technologies · October 31, 2026

When someone searches for a plumber or a roofer near them, the map results usually come before any website. Those come from Google Business Profiles. A complete, honest profile is free, and one of the simplest ways a contractor can get more calls. Here’s how to set one up the right way.

Use your real business name

Enter the name exactly as it appears on your license and your truck. Google’s guidelines don’t allow adding keywords or towns to the name, like “Smith Roofing Las Vegas Best Roof Repair”, and profiles that do it can be suspended.

Hide your address if customers don’t come to you

Most contractors work at the customer’s home. Google calls this a service-area business: you verify your address but hide it, and list the areas you serve instead. Only show an address if customers actually visit it during your posted hours. A virtual office or mailbox isn’t allowed as the address.

Pick the most specific category

Your primary category does most of the work. Choose the most specific one that fits, like “Roofing contractor” or “HVAC contractor”, then add a few secondary categories for other work you really do. Don’t add categories for work you don’t do; it brings in the wrong calls.

Match your license and your website

The same name, phone number and website on your profile, your site and your directory listings
Your service areas matching the towns on your website
Hours you actually answer the phone

Add your own photos

Post photos from your own jobs: finished work, your crew and trucks, before and after. Keep adding them; a profile with recent real photos looks active. Don’t use stock photos.

Ask for reviews, the right way

Ask every happy customer, with a short link straight to your review form. Don’t pay for reviews, offer discounts for them, or only ask customers you think will be positive: Google’s review policy prohibits all three. A federal rule (16 CFR Part 465) also bans fake reviews and paying for reviews on the condition that they’re positive. Answer every review, good or bad, briefly and politely.

Keep it alive

Post an update or a finished job every week or two
Answer questions people leave on the profile
Update hours for holidays
Check monthly that nobody has edited your details

If you’d rather not do it yourself, our Google Business Profile setup and monthly care do exactly this.

Sources

Want your site checked? Our site review is free, or see what we build for your trade.

Send a request